Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They allow the website to remember certain information about your visit — such as your preferences or whether you have accepted our cookie notice — making subsequent visits smoother and more relevant to you.

Cookies do not contain personally identifiable information on their own, but they may be combined with other data we hold to identify you where you have provided that data to us directly.

2. How We Use Cookies

Sereni's website uses cookies for the following purposes:

• To ensure the website functions correctly (essential operation)
• To remember your cookie consent preferences
• To analyse how visitors navigate and use the website, so we can improve it
• To measure the effectiveness of our marketing and understand where enquiries originate

We only use analytics and marketing cookies where you have given your consent via our cookie notice. You may update your preferences at any time by clearing your browser cookies and revisiting the site.

3. Categories of Cookies We Use

Essential Cookies Required

These cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions you take, such as submitting a form or accepting the cookie notice. Without them, certain parts of the site will not work correctly.

Analytics Cookies Optional — Consent Required

These cookies help us understand how visitors interact with our website by collecting information anonymously. We use this data to improve page structure, content, and usability. Analytics cookies are only activated if you accept them via our cookie notice.

Marketing & Advertising Cookies Optional — Consent Required

These cookies track visits across websites to allow us to measure the effectiveness of our advertising and to retarget visitors who have shown interest in our services. They are set by third-party advertising platforms and are only activated with your consent.

Preference Cookies Optional — Consent Required

Preference cookies allow the website to remember choices you have made — such as language or display settings — to provide a more personalised experience on future visits.

We currently use minimal preference cookies. As features are added to the website, this section will be updated accordingly.

4. Third-Party Cookies

Some cookies on our site are set by third-party services, not by Sereni directly. These include:

• Google Analytics — for website usage data. See Google's Privacy Policy.
• Meta Pixel (Facebook) — for advertising measurement and retargeting. See Meta's Data Policy.
• Microsoft Bing Ads — for conversion tracking. See Microsoft's Privacy Statement.
• Google Maps — used on our contact page to display our location. May set cookies when the map is loaded. See Google's Privacy Policy.

Sereni does not control how these third parties use cookies or the data they collect. We encourage you to review their respective policies directly.

5. Managing Your Cookie Preferences

When you first visit our website, a cookie notice will appear at the bottom of the page. You may accept all cookies, or decline non-essential cookies. Your choice is stored for one year.

To change your preferences, you can:

• Clear your browser cookies, which will cause the notice to reappear on your next visit
• Use your browser's built-in cookie management tools to block or delete cookies at any time
• Opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on
• Opt out of Meta advertising tracking via your Facebook Ad Preferences

Please note that disabling certain cookies may affect the functionality of the website. Essential cookies cannot be disabled without preventing basic site operation.

6. Cookie Consent and Malaysia's PDPA

Malaysia's Personal Data Protection Act 2010 (PDPA) applies to the personal data we process, including data collected via cookies when combined with identifying information. Where cookies process personal data, we rely on your consent as the legal basis, which you provide through our cookie notice.

Your consent is specific, informed, and freely given. You may withdraw it at any time by clearing your cookies and declining the notice on your next visit. This will not affect any processing that occurred before withdrawal.

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. Our website does not currently alter its behaviour in response to DNT signals, as there is no established Malaysian or international standard for interpreting them. We rely instead on our consent notice as the mechanism for managing your preferences.

8. Changes to This Policy

We may update this Cookie Policy from time to time, particularly as we add or change services on our website. The date at the top of this page reflects when it was last updated. Continued use of our website following any changes constitutes your acknowledgement of the updated policy.

9. Contact Us

If you have questions about how we use cookies or about your data rights more broadly, please contact us:

Sereni
31 Jalan PJU 1A/3, Ara Damansara, 47301 Petaling Jaya, Selangor
Email: [email protected]
Phone: +60 3-7859 2164

For matters relating to personal data specifically, please also refer to our Privacy Policy.